DEL
TACO
MERCH
— PROJECT
Merchandise Collection Design
— ROLE
Head of Design US
— DATE
2021
A strong brand extends beyond advertising and into the products people choose to wear, use, and share. For Del Taco, I developed merchandise concepts designed to strengthen brand affinity, engage existing fans, and introduce the brand to new audiences through thoughtful, lifestyle-driven products.
From retail collections to corporate merchandise, each piece balanced brand recognition with contemporary design, creating products that felt authentic, memorable, and uniquely Del Taco.
Retail Store
When a brand has a loyal following, merchandise becomes an opportunity to deepen that connection.
I developed retail-focused concepts that translated Del Taco's personality into wearable and collectible products. From limited-edition drops to social campaign integrations, each design was created to generate excitement, increase engagement, and extend the brand experience beyond the restaurant.
Corporate Store
Corporate merchandise serves a different purpose, but deserves the same level of design consideration.
Working within practical budget and production requirements, I created branded products that supported franchisees, field marketing teams, events, and internal initiatives. The goal was to deliver functional merchandise that maintained brand consistency while providing a seamless and accessible purchasing experience.
