WHAT'S
INSIDE
INSIDE
Designer. Brand builder. Creative problem solver.
For more than a decade, I've been helping brands tell better stories through thoughtful design, strategic thinking, and a healthy obsession with details.
Born and raised in Germany and now based in California, I've built my career across agencies, in-house teams, and global organizations. Today, I lead design across North America and Europe, guiding brand evolution, mentoring creatives, and shaping scalable systems that help teams do their best work.
While my role has expanded from designing assets to leading people, processes, and brand experiences, my passion remains unchanged: turning ideas into work that is both meaningful and memorable.
Whether I'm directing a brand refresh, building a design system, illustrating for fun, or solving a complex creative challenge, I'm always looking for the same thing: clarity, connection, and a little bit of magic.
| LUMAPPS
Global Head of Design
Paris, France
06/2025 – Present
| BEEKEEPER
Global Lead Designer
Zurich, Switzerland
08/2022 – 06/2025
| SACATELLE
Head of Design USA
Los Angeles, CA
03/2020 – 01/2022
| EGGERT GROUP
Digital Art Director
Dusseldorf, GERMANY
10/2012 – 03/2020
| Brand Identity &
governance
| Creative direction
| Art direction
| Website design
| Marketing campaigns
| Presentation design
| Event & experiential design
| Illustration
| Visual storytelling
| Design operations
TOOLS
| CREATIVE LEADERSHIP
| STRATEGIC THINKING
| GLOBAL PERSPECTIVE
Partnering across teams,
agencies, and international
markets while maintaining
a cohesive brand
experience.
| TEAM DEVELOPMENT
Mentoring creatives and
fostering high standards
through collaboration
and trust.
| OPERATIONAL
EXCELLENCE
Creating scalable processes
that help teams work more
efficiently.
| EMPATHY
Understanding and
balancing the needs of
stakeholders, teammates,
and audiences alike.