BEYOND
THE
LOGO
— PROJECT
Creating a cohesive brand experience across hospitality, merchandise, packaging, and customer touchpoints.
— ROLE
Head of Design US
— DATE
2020
As a growing startup, Sacatelle had outgrown its original visual identity and was looking for a more distinctive, scalable, and memorable brand presence.
The project extended beyond a traditional logo refresh, resulting in a flexible visual identity system that carried across merchandise, packaging, marketing materials, and customer experiences. The goal was to create a brand that felt cohesive, recognizable, and ready to grow alongside the business.
The Challenge
As an emerging brand, Sacatelle was still establishing its position in the market. The existing identity no longer reflected the company's ambitions or personality, creating an opportunity to develop a stronger visual foundation. The challenge was to create a more distinctive and scalable brand while maintaining the creativity and approachability that made the business unique.
Brand Identity
A successful brand is more than a logo. It is a system of visual and verbal elements that work together to create recognition, consistency, and trust. For Sacatelle, the refreshed identity established a clear visual foundation through typography, color, imagery, and brand standards, resulting in a cohesive experience across every customer touchpoint.
Sales and Marketing Materials
Every customer interaction contributes to the perception of a brand. The sales deck was designed to communicate Sacatelle's vision, offerings, and personality through a clear visual narrative, creating a polished and memorable experience for prospective clients and partners.
Website experience
The website served as a central expression of the refreshed brand. Designed to balance creativity with usability, the experience showcased Sacatelle's custom products and services while providing a clean, engaging, and visually consistent digital presence.
Merchandise and Brand Applications
A strong identity should extend naturally beyond digital channels. From apparel and packaging to branded merchandise, the visual system was designed to remain recognizable and flexible across a variety of physical applications, helping reinforce the brand wherever customers encountered it.
Outcome
The result was a cohesive and scalable brand experience that extended across digital, print, and physical touchpoints while preserving the personality that made Sacatelle recognizable.