LEADING
BRAND
EVOLUTION
— PROJECT
Guiding a global brand through acquisition, growth, and change.
— ROLE
Global Head of Design
— DATE
2025–2026
Following the acquisition of Beekeeper by LumApps, I was promoted to Head of Design and tasked with leading the evolution of a global brand. Alongside a complete website relaunch and brand refresh, I helped establish the systems, processes, and creative standards required to support teams across North America and Europe.
Leading Through Change
The acquisition created an opportunity to evolve the LumApps brand while bringing together teams, workflows, and creative standards from two organizations. Maintaining brand recognition while modernizing the experience required careful alignment across leadership, stakeholders, agencies, and designers.
As part of the refresh, I led creative direction across a wide range of brand touchpoints, including website experiences, marketing collateral, event assets, and brand storytelling initiatives. This included partnering with external agencies to develop launch materials and brand videos, providing visual direction, feedback, and stakeholder alignment to ensure consistency across markets and channels.
2026 LumApps | The AI Employee Hub
Website Relaunch
Led the visual direction and execution of a 46-page multilingual website refresh. The new experience introduced improved hierarchy, modernized visual systems, clearer product storytelling, and a more scalable design framework.
Building A Scalable Design System
Established design standards, asset organization, visual frameworks, and scalable workflows that improved consistency across teams, stakeholders, and regions. Explore brand guidelines here
Global Rollout
Rolled out the refreshed brand across digital campaigns, events, webinars, presentations, sales enablement, and customer-facing communications in multiple languages.
Leadership and Operations
Alongside the brand refresh, I led a distributed design team, managed freelancers and agency partners, established operational processes, supported hiring efforts, and partnered with stakeholders across North America and Europe to ensure consistent creative execution.
Impact
| 46-page website refresh
| 160+ product visuals
| 300+ icons
| Brand rollout across six countries
| Design support for a 600+ employee organization
| New workflows, systems, and creative standards
| Management of internal and external creative resources